About Us
Shane Beschen
Shane, a former professional surfer turned entrepreneur, became a professional surfer at the age of 17. Shane competed on the WSL World Tour for over a decade and is most famous for his battles with Kelly Slater & X-Games Gold Medal. Tapping into his creativity, Shane created clothing brand Monument, produced numerous surf movies and even performed stunt work for the HBO series “John from Cincinnati." He is currently one of Red Bull's best high performance surf coaches, a consultant in Revel Surf Park, The Lineup at Wai Kai and Swell MFG.
Aaron Lieber
Aaron Lieber is an award winning film maker who has shot, directed and produced national commercials, social media campaigns, and a feature length documentary that released in theaters in 2019. Aaron started his career as an intern at TransWorldSURF Magazine, made his first film while graduating from college, won a RED Digital Cinema filmmaking competition, and has since worked with brands like Nike, Dolby, Jeep, Reef, WSL and many others.
Vision
Inspired by years of collaborative work together, Shane Beschen and Aaron Lieber founded ADVNCD Concepts in 2022. Our services include photo & video production, social media management, and surf park design. The goal is to create authentic media that connects with audiences and translates into sales.
Clients
